Fashion Marketing is an elective class offered at Fauquier High School (FHS) and is taught by business and marketing teacher Tiffany Tankut. The class is beneficial for anyone interested in learning more about the reasons behind variation in fashion choices and how to market it to grasp the consumer’s eye. Additionally, the class is very hands-on and consists of various fun and creative projects. One of the most significant projects is the Fashion and Talent Show, which invites FHS students to the stage in the auditorium to model class-created outfits.

Junior Irene Chen enjoyed helping with the fashion portion of the show. “It was very stressful to organize; however, watching it was really fun. Seeing people on stage, doing their talent, and getting dressed up.”

While taking this class, students develop confidence, leadership skills, time management, and learn how to manage real-world projects. Junior Zoey Switzer loved the class and not only learned about fashion marketing, but also learned about other forms of marketing.

“You get to hear a lot of other people’s perspectives [on fashion] and [learn about]…different fashion tastes.” Switzer continued, “We all get to come together and learn about the different styles that people have and get new ideas and be more creative.”

Students learn many valuable skills that can later be applied in future careers, such as creativity, teamwork, communication, and problem-solving. Tankut loves teaching fashion marketing and is amazed by how students learn and grow.

“Seeing students explore their creativity and bring their own ideas to life. Whether it’s designing outfits, creating window displays, turning celebrity looks into ready-to-wear sketches, or planning the fashion show, it’s amazing to watch their originality and hard work shine in every project,” Tankut shared.

Teaching fashion marketing is fun, but Tankut’s dream opportunity is to take the class overseas on a fashion field trip. “Visiting major fashion hubs like Paris, Milan, or London…[as well as] exploring famous fashion houses, museums and retail spaces. The experience would be unforgettable and inspiring for students.”

Fashion marketing is a highly interactive and engaging class that provides students with the opportunity to learn more about fashion and its marketing, along with numerous projects that enhance learning. Students develop helpful skills that will be applied not only in their future careers but also in everyday life.